Partner With How They Think
How They Think is a curiosity-driven podcast about the way people think, what shaped them, and the ideas, experiences, and questions that made them who they are.
We're building a show for curious adults who enjoy thoughtful conversations, creative ideas, human behavior, and learning how other people see the world. As the show launches, we're interested in working with partners who genuinely fit that audience and the conversations we're creating.
The right fit matters more than the biggest logo.
We're interested in partnerships with brands and organizations that make sense in the world of How They Think. That might include companies connected to creativity, design, technology, education, professional development, books and media, hospitality, culture, productivity, or other products and experiences our audience would genuinely find useful or interesting.
Ways to Partner
Support a full episode or conversation with natural brand acknowledgement and placement.
Longer-term relationships with brands that fit the overall audience and direction of the show.
Opportunities involving live recordings, events, venues, community conversations, or special projects.
Have an idea that doesn't fit neatly into a sponsorship package? We're open to hearing it.
We don't want the ad to feel like an interruption.
Partnerships should feel consistent with the reason people are listening in the first place.
We want sponsorships to be transparent, relevant, and integrated naturally into the show rather than forcing products into conversations where they do not belong.
We care about protecting the trust between the hosts, guests, audience, and partners.
Want to grow with the show?
How They Think is just getting started. That creates an opportunity for early partners to become part of the show while the audience, format, and community are still growing. We're open to conversations with organizations that see the potential in the concept and want to build something thoughtful with us.
Have an idea? Let's talk about it.
Tell us a little about your company, what you have in mind, and why you think it could be a good fit for How They Think.